By bringing resources and expertise to clients, we help them extend their capacity and capability. Our partners bring solid backgrounds in CPG marketing and marketing research. We share strong strategy skills with complementary expertise in data analysis, shopper marketing, marketing research and training development.
We love the work we do and the people we meet along the way. We consider it the highest compliment that most of our clients are repeat customers, and most of our new clients come from word of mouth referrals.
Mary is fascinated by understanding why people do what they do, so it’s no surprise she has made her career in market research. After leaving Vanderbilt with a BA and MBA, Mary joined Procter & Gamble, where she researched every element of the marketing mix while working on Tide, Ivory, and other iconic brands. After “going home” to Memphis, where she still lives, Mary worked in market research at FedEx and as president of a market research firm before co-founding Tradewind Group.
From the sunny state of Arizona, Lisa brings 25 years in marketing and business strategy experience to TWG. Lisa received her degree in marketing from The University of Notre Dame and her MBA at The Anderson School at UCLA before moving into brand management with P&G. After launching several successful healthcare products and just missing an advertising award from Cannes, Lisa moved into shopper marketing at P&G where she honed her shopper skills. Lisa landed at TWG in early 2012 following 2 years as VP of marketing for a direct selling company and 2 years as a qualitative researcher.
Stephen got hooked on marketing while studying Marketing and Decision Science at Miami University (Ohio). His career began in Consumer Insights at Procter & Gamble, where he worked for 14 years across business units on iconic brands, such as Old Spice, Head & Shoulders, Sebastian, Wella Professionals, Dawn, and Febreze. Most recently, he led the U.S. Brand Operations Consumer Insights team, specifically focusing on media and in-store marketing. Stephen’s areas of expertise include consumer insights and idea generation, market research, brand and retailer equity, and brand architecture.
A Texan at heart, Jeana got her undergraduate degree from Texas A&M and started her career in corporate banking with Bank of America. But after about eight years, she heard the siren’s song of marketing, got her MBA from UCLA and joined Procter & Gamble. Over the course of her ten years with P&G she helped to launch Febreze, led Gain to be a $1Bn brand, got her jingle on with Pringles, and reinvigorated the gourmet coffee business. She spent about a year as a qualitative researcher with Ipsos Understanding Unlimited and then joined Tradewind Group in 2009.
A trained environmental engineer from Miami University (Ohio), Audra caught the marketing bug during a brand management internship at Procter & Gamble and never looked back. She spent 11 years at P&G, working across business units on both domestic and international assignments before making the move to consulting in 2012. Audra is particularly proud of launching Dunkin’ Donuts coffee into retail, for which her work was awarded a spot in the 2008 Advertising Age “Marketing Top 50.”