Clients come to us with challenging business issues that they need some additional horsepower to understand. For example, we might be asked to help discover new whitespace opportunities in a new global market, or to help them uncover innovation opportunities in a current category or to identify how to market an existing category in an emerging channel. Tradewind Group excels in meta-analysis and is able to bring together multiple internal and external sources of data to draw conclusions, create strategy and make actionable recommendations.

Clients come to us with many types of projects but our core work falls in these areas: