We have an experienced shopper marketing and shopper understanding team and often have the opportunity to help clients with customer and channel-specific types of projects. Through our work, we help our clients gain or increase distribution, increase sales and develop new packaging or new products for particular channels.
CASE EXAMPLE: CHANNEL CONCEPTUAL SALE
The need: Gain distribution in a previously ignored retailer/channel. To do this, we needed to convince internal people of the value of the retailer/channel and convince the retailer of the value of the brands.
OUR APPROACH:
We needed to fully understand the retailer and the value the client’s brands would bring.
We needed to fully understand the retailer and the value the client’s brands would bring.
- Analyzed retailer strategy, target consumer, needs and objectives
- Compiled shopper analysis using research and data
- Developed conceptual sales for both internal personnel and for the retailer
THE OUTCOME:
Tradewind Group created compelling, data driven, internal and external conceptual sales.
Tradewind Group created compelling, data driven, internal and external conceptual sales.
- Helped client sell in 38 new brands into the retailer
- Projected to deliver over $100MM in value (70% incremental to the business)