Sometimes clients need help solving more traditional marketing issues such as brand architecture or concept development. With over 100 years of experience in CPG marketing, our partners bring extensive expertise in these areas.
CASE EXAMPLE: SHOPPER MARKETING TRAINING
The need: Develop standardized training focused on driving category growth in retail and deploy it throughout the marketing, shopper and sales organizations.
Tradewind Group created a dynamic training using case studies as learning tools that could be deployed by us or by the client.
- Analyzed numerous sources including previous training examples at client
- Developed ‘training in a box’ that included training materials, examples, case studies, facilitator notes and prep work
- Led 1-day training workshop
Tradewind Group training received the highest ratings by the organization and we were asked to deploy it throughout other client divisions.